Wella Professional Hair Color

Koleston Perfect is Wella’s purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world! 

  • 1. Ultra-precision ME+ dye technology for true-to-tone color.

    2. Metal Purifier to help prevent hair damage caused by metals

    3. Creates Radiant shine and long lasting results.

    5. Up to 85% naturally derived ingredients* *from 80-85% depending on the shade.

  • I fell in love with Wella Koleston Perfect Permanent hair color for the RICH Tones they provide and for the true to tone results a get every time. Working with Wella Professionals has inspired me to have fun with hair color and provide HIGH QUALITY ingredients to my clients. Wella Hair color provides radiant shine after each use which makes my blow-outs look even more beautiful as well.

Learn about our services

  • Zero lift, zero silicones, zero damage, zero alcohols, zero ammonia, zero direct dyes and zero parabens

    • Up to 250% shinier hair*

    • Up to 50% smoother and softer hair**

    • 1 SHINEFINITY tube sold every 10 seconds in the world

    • True-to-tone reliable color results

  • perfect balance of color and shine in a non-drip gel cream color glaze that lasts up to 6 weeks:

    SHINEFINITY preserves the natural character of the hair for a healthy-looking shine and a silky hair feel.

  • Balanced pH technology regulates the color pH level to controlled range throughout the coloring process, while protecting the integrity of the hair, which means ZERO lift and ZERO damage.